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The Film Registry, Inc. (EIN 20-2819408) is pleased to announce their intention to secure, initiate and operate the premier cinema related namespace for the exclusive use of pre-qualified industry members. The .film namespace will be an exclusive home on the internet for films and movie content.

The .film namespace will provide benefits over .com and ccTLD alternatives by restricting registration to official owners of film titles and registered industry professionals only.

The .film namespace will:

• Provide an intuitive and easy to navigate domain name system
• Preserve the legacy of film libraries in perpetuity
• Address film piracy and copyright infringement.

The .film namespace for industry members only will ensure that no longer will industry members be forced into marketing decisions such as movietitle-themovie.com when they can simplify the situation with movietitle.film instead.

With the .film namespace established, no longer would the industry or consumers be forced to search for films such as E.T. using www.et20.com or Million Dollar Baby using milliondollarbabymovie.warnerbros.com/intro.html as natural and authoritative locations will exist for these on the web.

The Film Registry Inc. has been collaborating with industry-wide strategic partners since 2005 to investigate appropriate policy and management structure for the .film namespace.

As such the .film namespace will provide brand protection and simplified marketing on the internet for all theatrical releases enabling an end to user confusion. Additionally, the .film  namespace allows current and future digital consumer delivery mechanisms to function simply, for example, digital delivery of movie titles to consumers through netflix.movietitle.film.